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Apparently 25% off wasn’t enough. Green Man Gaming (GMG) has put out a NEW voucher code good for 50% off Saints Row: The Third, which activates on Steam (Uses Steamworks).
That makes the game $19.99 / £13.29 / €17.49 after the voucher code.
The code is FIFTY-SAINT-XMASS
The deal expires 1000 GMT 26th.
BTW, they have a number of voucher codes floating around or soon to be floating around. See this post for more details.