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GameStop has Battlefield 4 up for pre-order for $59.99. The BF4 premium service is $49.99.
However, if you use the 25% off coupon code IMPULSE-BERV-GVJF-WFOT (which expires on 9/13) the prices are:
Battlefield 4 $45
Battlefield 4: Premium Service $37.49
Both require Origin activation.