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To celebrate the reveal of Battlefield 4 at E3, Dice/EA is giving away the Close Quarters DLC FREE for Battlefield 3 during E3. BF3: Premium is also on sale for 50% off.
As a thanks for playing Battlefield 3, Battleifeld 3 Close Quarters will be available to you at no cost during E3! Look for an in-game message and make sure you redeem this offer before E3 week is over (June 18 or 19 depending on your region and platform). We are also offering Battlefield 3 Premium at half price during this time period. You will find Battlefield 3 Close Quarters at 0 cost in the in-game store on PS3 and X360 starting June 10. If you’re on PC, you can find it at 0 cost in the Origin app. This offer will be automatically visible to you if don’t already own Battlefield 3 Premium or the expansion pack in question.
For those of you who are already Battlefield 3 Premium members, we’re happy to announce that we will invite you to the upcoming exclusive Battlefield 4 beta. We are also running an entire week (144 hours) of double XP in Battlefield 3 during E3. Finally, we are unlocking the exclusive Battlefield 3 “Tombstone Squad” dog tag for you as you are reading this. If you’re not Premium yet, now is a great time to join our millions of members — during E3 week, Battlefield 3 Premium is 50% off.
http://blogs.battlefield.com/2013/06/bf3-e3-2013-fan-celebration/