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Use the coupon code GFDAPR20 at GameFly for 20% off your purchase. This works on Battlefield 4 pre-orders.
That would make the game $47.99. This includes the Battlefield 4 Premium Expansion Pack.
Some things to note. Release date for the game is uknown and it could be a while. Might be better to wait for a better pre-order deal. Also, Digital Deluxe edition is only available direct from Origin.
I can’t see the UK site, but I’m assuming this is a US only deal.