You’ll get a cd key that you can activate directly on Origin.
This game is seriously fun. Been playing that and Dungeon Defenders like crazy.
BF3 currently has a 90/100 metascore. I kind of wish I had picked up the Spectact kit + dog tag pack on one of those cd key sites. Too bad I didn’t learn about them until the other day.
BTW the Dr. Pepper BF3 promotion has started already. You can input the codes from bottlecaps on the Dr. Pepper site and then you get a cd key to plug in to Origin. Those codes give you exclusive in-game dog tags. LOL I want the Bye Kitty dog tag :P.